What We Stand For

Sigma Promotions Inc. was founded in 2002 with a dream to change the way branded assets are used in everyday marketing, while impacting the community and world for good!


This team focuses on building campaigns that deliver a combination of strategy and branded assets to open doors that would otherwise remain closed with traditional advertising. We thrive in learning through each other, our clients, and the experiences we create. Most importantly, this team changes lives through giving. 


We believe in transparent leadership and letting our core values guide small and large decisions. Our top priority is our people. We believe in building a culture of people who love working together, who become confident leaders and in turn happier human beings who serve our clients with world class service as a result!


We are proud to support WaterAid Tanzania as well as numerous grassroots local organizations in Ontario. If you are interested in supporting this incredible organization we would be humbled by your contribution of any size.
Our team members love the goal-oriented focus of Future Possibilities for Kids where many of our team members are Kid Coaches!  Check them out here.

Culture in Focus

A team of driven, open and growth-oriented humans who love each other and their clients! Creating laughter, ideas, positivity and excelling in personal development is in the veins of a Sigma Squad member. Want to see coffee consumed at an alarming rate, water frequently spat due to jokes, and the construction of award-winning marketing campaigns? Yeah, you may want to stop by!
If you can’t drop on by, let’s have a chat – set up a time with one of the Sigma squad!

Meet the Power Team


Nikki Pett

Founder & CEO


Founder of Sigma,
Entrepreneur Extraordinaire
and Wine Connoisseur!

Kristen Sheppard

Director of Operations

(Eagle eye)

The Detail Dynamo &

Proud Mom That

Keeps Sigma Turning.

Lindsay Andrews

Director of People and Culture

(head of impressions and workflow guru, Certified High Performance Coach ™)

Passionate about the power of personal development, living the life and walking the talk.  Infusing each day with curiosity and adventure!

Shannon Delaney

Promotional Product Consultant

Positivity powerhouse, with an eye for design and a love of gardening.

Amanda Calmus

Promotional Product Consultant

Promo Sales Enthusiast.  Community Outreach Commander on a mission to change the world with one act of kindness at a time. 

Lisa Evenden

Promotional Product Consultant

Here to create strategic product solutions in a single bound!

Kim Short

House Sales Support

(Director of First Impressions)

Proud mom, dog lover & hot yogi, committed to sharing good vibes and providing excellent customer service!

Andrea Szabo-Kirchmayer

Graphic Designer

(Design Maestro)

Avid Font Collector, Colour Lover, Nonstop Doodler & Crafter – on a journey to inspire others through design & branding.

Caroline Sweeney

Production Manager

(Production Rockstar)

Love for ringette and sports!  Passionate about getting you your order on time.

Anita Rajan

Admin Support

(Administrative Aristocrat)

Proud Mom with a quart full of due diligence, a hands full of passion and a pinch of creative craziness in a heart full of empathy.

Cheryl Langevin

Admin Support

(Admin Alchemist)

Adventure seeking, nature enthusiast with a passion for words; committed to providing exceptional client care.

Chloe Pett

HR & Security

Watching over Sigma from Doggie Heaven

Beauty Pett


Avid traveller, happiness hound, and treat distributor.

Cali Pett

Emotional Office Sherpa

Want to join the A-team?

Okay, we don’t go on adventures as crazy as the A-Team’s but we are always looking for creative thinkers looking to smash through new challenges! Send us your “what makes me awesome” letter, resume, and anything else you’d like us to see. Sigma Promotions welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Values That You Can Build On

we want to leave an impact... on your business & on the world




Our Story


Sigma Wins a Gold & Bronze Industry Image Award for Strategic Branding Programs


Sigma Wins a Silver & Bronze Industry Image Award for Strategic Branding Programs


Working out of the basement , when we were just 3!


Nikki Pett Launches her first book: Relationship ROI


We take over a mechanics garage and put our stamp on it!


We sign the paperwork for our new office!


Sigma wins a Bronze Image Award for Strategic Branding Programs


Nikki travels to Tanzania with WaterAid International and so begins the relationship with WaterAid


Sigma Promotions Inc. wins Aurora Chamber Small Business Award


Sigma wins a Silver Image Award for Strategic Branding Programs


Nikki published Leadership ROI in 2020


Nikki earned her CHPC in 2020


Launched Virtual Event Swag Bags


Launched SigmaU


Sigma wins Gold & Silver Industry Awards for Employee Program and Client Internal Covid Promotion