Our Mission

We exist to strengthen your brand through engaged teams, raving clients and increased profits. We do this through the strategic use of promotional products and marketing strategies. We work from conception to creation and through to execution to serve our clients across Canada.

The Sigma Team

Nikki Pett

Founder & CEO

(Chief Strategist and Certified High Performance Coach™)

Founder of Sigma,
Entrepreneur Extraordinaire
and Wine Connoisseur!

Kristen Sheppard

Director of Operations

(Eagle Eye)

The Detail Dynamo &

Proud Mom That

Keeps Sigma Turning.

Lindsay Andrews

Director of People & Culture

(Head of Impressions and Workflow Guru, Certified High Performance Coach™)

Passionate about the power of personal development, living the life and walking the talk.  

Amanda Calmus

Promotional Product Consultant

Promo Sales Enthusiast.  Community Outreach Commander on a mission to change the world with one act of kindness at a time. 

Lisa Evenden

Promotional Product Consultant

Here to create strategic product solutions in a single bound!

Kim Short


Proud mom, dog lover & hot yogi, committed to sharing good vibes and providing excellent customer service!

Caroline Sweeney

Production Manager

Love for ringette and sports!  Passionate about getting you your order on time.

Andrea Szabo-Kirchmayer

Graphic Designer

Avid Font Collector, Colour Lover, Nonstop Doodler & Crafter – on a journey to inspire others through joyful illustrations.


Administrative Assistant

Loves traveling, books and dogs. Believes that positive energy brings solutions.


Accounting Assistant

Supporting the team with accounting duties.

Mystery lover who finds solace and excitement in the realm of suspense!


Promotional Sales Assistant

Believes music, art and books (and the beach!!!) can soothe the soul.


Promotional Sales Assistant

A proud mother of three dogs. Believes that challenging yourself will always be beneficial to you and Love DIY travels.


Promotional Sales Assistant

A proud mom who loves to spend time with the family and believes that everything is possible as long as you believe in yourself.

What We Stand For

Sigma Promotions Inc. was founded in 2002 with a dream to change the way branded assets are used in everyday marketing, while impacting the community and world for good!


This team focuses on building campaigns that deliver a combination of strategy and branded assets to open doors that would otherwise remain closed with traditional advertising. We thrive in learning through each other, our clients, and the experiences we create. Most importantly, this team changes lives through giving. 


We believe in transparent leadership and letting our core values guide small and large decisions. Our top priority is our people. We believe in building a culture of people who love working together, who become confident leaders and in turn happier human beings who serve our clients with world class service as a result!


Sigma Promotions Inc., is proud to support New Horizon’s House in India. At New Horizons, they provide holistic restoration for young girls who have been rescued from human trafficking and sexual abuse and empower them to re-enter mainstream society with dignity and hope. 

Values That You Can Build On

we want to leave an impact... on your business & on the world




Our Story


Sigma wins the PPPC Award for Best Distributor in Self-Promotion category


Sigma wins Gold & Silver Industry Awards for Employee Program and Client Internal Covid Promotion


Launched SigmaU


Launched Virtual Event Swag Bags


Nikki earned her CHPC in 2020


Nikki published Leadership ROI in 2020


Sigma wins a Silver Image Award for Strategic Branding Programs


Sigma Promotions Inc. wins Aurora Chamber Small Business Award


Nikki travels to Tanzania with WaterAid International and so begins the relationship with WaterAid


Sigma wins a Bronze Image Award for Strategic Branding Programs


We sign the paperwork for our new office!


We take over a mechanics garage and put our stamp on it!


Sigma Wins a Gold & Bronze Industry Image Award for Strategic Branding Programs


Nikki Pett Launches her first book: Relationship ROI


Working out of the basement , when we were just 3!


Sigma Wins a Silver & Bronze Industry Image Award for Strategic Branding Programs

Want to join the A-team?

Okay, we don’t go on adventures as crazy as the A-Team’s but we are always looking for creative thinkers looking to smash through new challenges! Send us your “what makes me awesome” letter, resume, and anything else you’d like us to see. Sigma Promotions welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.