Choosing the Best T-shirts for Your Promotional Campaigns

Spring has sprung! We all love the warmer months and the longer days of sun so it’s natural that around this time of year we start seeing an increase in requests for branded t-shirts! Whether it’s for their team, events or client gifts, t-shirts are a super popular promotional item. T-shirts are one of the largest product categories in the industry, and according to ASI stats, have one of the largest number of impressions, at 5,053 impressions in their lifetime – now that’s a lot of exposure! So, if you are thinking about a t-shirt for your next project, I’ve broken down a few of our go-to styles and favourites to help you to decide what might work best for your next t-shirt project!

ATC Everyday Cotton T-shirt: This is your classic tee that we’ve all come to know and love. At a very competitive price point, this tee is going to be your entry point option for giveaways. It’s a heavier weight cotton tee (heather colours have a blend of cotton and polyester), with a superior printing surface for decoration, and available in over 20 colours. This tee is a go-to for many of us here at Sigma and a tried-and-true option, indeed.   

M&O Deluxe Blend Tees – I really love these shirts because they are available at a great price point, but have a super soft buttery feel to the fabric. Available in men’s and ladies, this is a great piece to showcase your brand. This tee is offered in all heather colours (except solid black) and we do find the heather colours are more popular at the retail level, so if you are going for a more fashionable look, this could be a great option to consider!


ATC Eurospun Ring Spun Cotton – This is light but opaque, super soft, really nice cotton tee. This is made from the same brand as our entry level tee but is made with ring spun cotton, so the hand to the tee is very soft and supple and feels very nice and soft while wearing. It’s also a bit lighter weight so really nice on those hot summer days. It is also available in lots of colours so there is sure to be one just right for your brand!


My top pic for a performance tee also comes from ATC, but it’s a 100% polyester jersey with moisture wicking technology. The reason this is my top pick is because it’s a good shirt that holds up well but doesn’t break the bank. A good middle ground, great for walks, team tee’s or other tee’s where you might want a bit more of a fitness feel. It’s also available in a wide range of colours, so a great option if you are looking for something funky or fun to stand out!

Made in Canada

The Redwood Kayak Tee is perfect if you want to support Canadian Made! That does come at a more premium price of course, but worth it to have the pride of supporting Canadian manufacturers. This tee is the perfect Canadian-made t-shirt for all of your adventures. The Kayak Tee is made from a 100% combed cotton jersey that is built to last, with a multi-panel construction preventing the garment from twisting, and it’s pre-shrunk to ensure a lasting, true-to-form fit.


The Somoto short sleeve tee has it all: classic styling, unbelievable comfort – and yep, it’s eco-friendly, too. Its super-soft fabric is made from a comfy recycled poly cotton blend, and it provides UV sun protection, making it a great option for the outdoors. Available in standard/basic colours, this is a great option if you are looking for a quality t-shirt that recipients will be able to wear for years to come, while also being good for the planet!


Adidas Blend Tees have the best of both worlds – a quality, retail brand with that eco element, as it contains 65% recycled polyester! This blend consists of 65/35 poly cotton, so it’s got a nice hand to it, while also washing and wearing very nicely and is available in a Men’s and Ladies cut, so would be a great option if you’re looking for more than just a unisex option. With the classic 3 stripe logo on the sleeve, this shirt is perfect for a tee with a little extra star power.

I hope you’re not to “teed” out! While we have lots of t-shirt options, these are just some of my personal favourites and what I usually recommend to my clients. These are all option we’ve sold over and over and continue to get positive feedback on. Looking for tee’s and not sure where to start? That’s what we’re here for! Let us know how we can help and get it touch with us today.


Author of this post:
Lisa Evenden
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