Entrepreneurship can be the most exhilarating and exhausting thing you can do! Running an uber successful marketing department can be equally challenging without some of these strategies! What we have created here is a cheat sheet of sorts with some low cost, super effective ways to grow your business!

1. Strive for Referrals from Existing Clients!
So many entrepreneurs and business executives get caught up in the allure of chasing new prospects instead of focusing on existing clients. The reality is there is a huge untapped goldmine for growth opportunities within your current contacts. Think about what your numbers would look like if each of your existing clients referred you to one new person. Exciting? How about three? We have the tools at Sigma Promotions Inc. to strengthen those relationships and can help you map out a plan for explosive growth in this area.

2. Express Appreciation for current clients!
Statistics tell us that 68% of clients will leave you and work with the competition and it has nothing to do with price! You hustled your butt off, you provided awesome service, product, delivered on time, on budget and even solved their problem but they still slip away! Why? We’re told that they leave to work with the competition if they feel you don’t appreciate their business! If you’re earning $100,000 could you afford to have $68,000 slip away? What about the consequences if you run a million dollar company or department? You may be thinking, well wait a minute, we grow every year so we’re exempt from this! Are you? How many new clients are you hustling for? What are retention rates really like? At Sigma Promotions Inc. we can help you design a surprise and delight program to not only keep your existing clients but turn them into raving fans and tell their best contacts about you!

3. Check the Pulse to Course Correct
How often have you been approached by a service provider six months after your purchase to see how you’re enjoying the car, tv, coaching? Stand out by checking in with a formal survey (but make it fun!!! We can help!) or informally by phone. Checking in will do two important things: it will either give your clients an opportunity to share any frustrations so you can course correct to make things right or it will reinforce how awesome a job you’re doing and set the stage to graciously ask for a referral. What to ask? How to ask? Reach out to us, we’re here for you! By the way, as a bonus to referrals and standing out by showing you care, very often these calls result in repeat orders and new opportunities, so don’t miss out on this one!

4. Focus on Only the Very Best Prospects
Sigma’s Easy Connect Solution™ will open doors with even the toughest critics or unapproachable, “prickly porcupines”! We work with you to create a WOW promotion directed to decision makers and bring the very best prospects to you so you can build your business. What would your business look like if you were able to reach the cream of the crop on a consistent basis? Ask us how and we’ll send you a quick video overview of this highly effective program!

5. Recognize and Reward Referrals
People love praise! You do, I do. There’s something inherently special about being recognized. Honoring, appreciating, and updating your referral sources will instantly increase your level of professionalism and generate even more referrals! The best leads are warm leads, so take great care of the source! Do you have a plan in place for recognition in this area? Do you buy wine or gift cards adhoc or do you have carefully selected gifts ready to roll out in an efficient manor? We love putting special gift programs together for clients that make you look like a rockstar! Ask us about it!

6. Give First!
We all know takers in our personal and professional lives. They don’t exactly draw us in. In fact, they drain us! Boost your appeal and magnetic factor and go out of your way to help others grow their business! Zig Ziglar always said:

“You can get everything in life you want if you will just help enough other people get what they want”.

We’re here to help strengthen your brand through engaged teams, raving clients and increased profits! We would love to be of service if you’re looking to connect deeply with your current and prospective clients, so reach out here: nikki@sigmapromotions.com