The Objective

To introduce The Shredding Company to their prospective clients in the music industry and solidify an appointment with decision makers at those companies.

Project Background

After we met with The Shredding Company, it was clear that their company philosophy was based on traditional values.

We created a unique marketing program where the products and messages in the promotion would tie in to a 50’s theme.

Strategy & Execution

Twelve large entertainment companies were selected for this unique marketing program. Each gift and letter tied back to a 50’s theme and were customized with The Shredding Company’s logo.

Some of the creative aspects of this project was a retro style radio with a “tuned in” message and a customized record album and sleeve and  messaging to share our client’s desire to focus on the environment.

The packages were sent out by local courier during a two week span.

Results

The client was able to solidify 8 of the 12 appointments immediately after the promotion!