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  • Marketing Strategy
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The Objective   To notify our VIP clients that we are a resource for conference items and ask for referrals to associates who may have similar planning needs.   Project Background   We wanted to capture the attention of our existing clients during a time of year when people are over...

The Objective   To introduce our pre-launched website to our top 20 clients in a unique way and encourage feedback to ensure our final website layout was user-friendly.   Project Background   We targeted 20 of our top clients in this promotion.   We decided to tie in the blue of the website...

The Objective   To introduce our company to medium-sized businesses and re-activate an old account.   Project Background   We came up with the concept of positioning ourselves as a “diamond in the rough” in the promotions industry by using this three-piece program.   We decided to run the entire program around a...