Spring offers an abundance of optimism for warmer days ahead and an opportunity to reconnect with clients! The luck of the Irish may be upon us this month, however, luck has little to do with marketing results!
Here are some tips to make your next promotion a success!
1. Select Event Merch that Supports Your Call-to-Action Cleverly selected items with a call to action create engagement with prospects and clients. Whether that’s sending a small ticket item by mail that lends to a phone call or a strategic campaign with a landing page to engage further, action drives results. Turn your promo item into a powerful marketing strategy by having a call to action that is measurable! Use codes, landing pages or simple tracking in your CRM to know that you’re on the right path. Not sure where to start? Ask us how! We’re here to help boost your ROI!
2. Use Staggered Shipments to Engage and Create Excitement One of our award-winning executive door-openers included a custom branded box which had foam cut outs. Items were sent at a staggered time and once all items were delivered the taglines and items fit perfectly inside the box. Here’s a peek at our promotion below with taglines and marketing material!
3. Ramp up Results with a Two-Part Promotion One of our more recent campaigns involved cooler bags with an actual combo lock on it! Recipients were required to contact their rep for a code to unveil the goodies inside. Not only did this reinforce a connection to the prospect but participation was measured and metrics were easily calculated!
Strategic promotions do not need to
be overcomplicated to be impactful! Ask us how to design and launch your next
promotion to bring higher levels of engagement and more importantly ROI for
your marketing team!
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