27 Apr Virtual Gifting: Why Virtual Gift Cards Just Don’t Cut it
Organizing and planning gifts for clients and team members while everyone is working remotely can be a challenge – we get it. We’ve worked with some clients who have been overwhelmed with the idea and have opted to send out virtual gift cards in lieu of a physical gift. We wanted to share with you that, while sending a virtual gift card may seem like an easier option in the short term, you may be missing out on some key benefits only a tangible gift can give.
3 Reasons Why Virtual Gifting Doesn't Work
A survey conducted by Consumer Reports indicated that many gift cards are never actually used (Consumer Reports, 2019). Whether you send a virtual or physical gift card, they can be lost, forgotten about, or the recipient just doesn’t like your choice of store. In fact, according to that survey, 38% of people either forgot about the gift card they had received or lost it. Again, leaving your budget on the table with no lasting impact. The last thing you want is to have your clients or team members forget about the appreciation your organization has for them!